CX Writing and Thought Leadership

I am currently writing a four-part series of articles on Leading CX. The first two are published on LinkedIn. The third article (on CX Content Strategy) and fourth (on CX Design) will be published in June.

Leading CX: Directing the Unified Story Leading to Lifetime Value

Leading CX: Do Your Digital Architecture Choices Impede or Lead to Lifetime Value?

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Mercer Mobile App Product Platform

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CX Strategy